Ask Yourself

As new technological advances are rising, every industry is eager to plan, develop, and execute innovative strategies to help expand their messaging and business. We are in an era where we can see the unthinkable become a reality, from driverless cars becoming more popularized to food delivery companies using service robots to meet the needs of their consumers. Many of today's inventions are expanding the imaginations of business leaders, entrepreneurs, and corporations looking to build the next big thing. But at what cost?

Recently, Testlareti, an online news platform, reported that the State of California recalled 1,000 self-driverless cars because of reported safety concerns and pedestrian accidents that resulted in The California Department of Motor Vehicles revoking the permit to operate driverless vehicles. This innovative idea drew up concerns and disputes among cities, and many community members reported feeling afraid and unsafe when walking on the sidewalks.

As an entrepreneur and business leader, it is important to observe who and what is leading the advancements in today's technology. Questions like how are consumers responding to today's advancements? What concerns or curiosities are they discussing? What do these new advancements speak about our present value system, and how is it shaping today's culture? And how are investors influencing the market today and shaping what is innovative? Exploring these questions will help us build stronger connections with the people we are serving and also guide us to understand where our future is heading. As we are all facing times of uncertainty, it is critical to assess consumers' social-emotional needs and if such advancements are helping to fill in the gaps that COVID-19 created in many people's lives. Wherever the future takes us, it is in our hands.